From April 21 to 23, 2026, the world’s largest trade show for aquatic products and seafood processing technology—the European Seafood Expo Global (SEG)—was grandly held at the Barcelona International Convention Centre in Spain. As one of the leading representatives of China’s aquaculture industry, Nantong Guanqun Aquatic Food Co., Ltd. showcased a range of signature products at the exhibition, highlighting the innovative strength and brand excellence of Chinese seafood enterprises on the global stage.

## Pre-Exhibition Preparation: Meticulous Planning, Ready to Go

Nantong Guanqun Aquatic Food Co., Ltd., established in 2000, is a comprehensive enterprise integrating laver cultivation, processing, and sales. The company operates a 6,000-mu offshore aquaculture base and a 15,000-square-meter secondary processing facility, with annual laver sales of approximately 200 million sheets. In preparation for this SEG exhibition, Guanqun Aquatic Food initiated its preparatory work six months in advance, meticulously refining every step—from product selection and booth design to team training.

In terms of products, Guanqun Aquatic Foods has carefully selected a range of flagship offerings, including roasted seaweed in packs of 10, 50, and 100 sheets, as well as value-added processed products such as cut seaweed, seaweed threads, and seaweed flakes. These products are not only made from premium raw materials and crafted using sophisticated production techniques but also comply with international food safety standards, ensuring they meet the diverse needs of consumers across different countries and regions.

In terms of booth design, Guanqun Aquatic Products has adopted a sleek and sophisticated style, complemented by the company logo and product images to create a fresh, professional atmosphere. The booth is divided into a product display area, a business negotiation zone, and an interactive experience area, enabling visitors to learn about the products and engage in exchanges and collaborations. In addition, Guanqun Aquatic Products has prepared brochures and sample booklets to effectively communicate company information to international clients.

In terms of team training, Guanqun Aquatic Products organized comprehensive training for its exhibition staff, covering product knowledge, market analysis, communication skills, and more, to ensure that team members are well-prepared to handle a variety of situations and efficiently carry out their exhibition duties.

## Exhibition Performance: A Showcase of Highlights and Widespread Attention

During the exhibition, Guanqun Aquaculture’s booth drew the attention of numerous visitors. Thanks to its unique product offerings and professional booth design, Guanqun Aquaculture stood out among the many exhibitors.

In the product showcase area, staff from Guanqun Aquatic Products enthusiastically briefed visitors on the features and advantages of their offerings. The crispy texture of roasted seaweed, the delicate consistency of shredded seaweed, and the innovative designs of value-added processed products all won high praise from attendees. Many visitors noted that Guanqun Aquatic Products’ portfolio not only boasts superior quality but also offers a wide variety of options, catering to diverse consumer needs across different occasions.

In the negotiation area, the team from Guanqun Aquatic Products engaged in in-depth discussions with buyers from Europe, Asia, the Americas, and other regions. They thoroughly reviewed the buyers’ requirements and cooperation intentions, and held comprehensive talks on key issues such as product pricing, delivery schedules, and after-sales service. As a result of these negotiations, Guanqun Aquatic Products reached preliminary agreements with several buyers, laying a solid foundation for future business expansion.

## Exhibition Results: Bountiful Gains and a Promising Future

Following the three-day exhibition, Guanqun Aquatic Products achieved remarkable results. Through in-depth discussions with buyers, the company gained valuable insights into the latest market trends and consumer demands, while also gathering a wealth of customer feedback and market intelligence. In addition, Guanqun secured letters of intent for collaboration with several international buyers, covering product categories such as roasted seaweed and seaweed strips. These agreements not only open up new avenues for business growth but also enhance the company’s global visibility and brand influence.

In addition, Guanqun Aquaculture has established valuable connections with numerous industry peers and partners through trade shows. These engagements have facilitated relationships with well-known domestic and international companies, laying a solid foundation for future technological collaboration and market expansion.

Looking ahead, Guanqun Aquatic Products will continue to uphold the business philosophy of “quality first, customer foremost,” constantly enhancing product quality and service standards. We are confident that in the near future, Guanqun Aquatic Products will become a shining emblem of China’s aquaculture industry on the global stage.